Customer Surveys

Survey's play a critical part of keeping track of your customer's needs

Use surveys to keep in touch.

Keep checking on your customer's needs at regular intervals.

Determine trends and movements in customer's needs and wants.

Use surveys to turn opinions onto trending data

Customer Surveys are a regularly used method of collecting information on the 'Voice of the Customer'.

We have all been subject to customer surveys whether conducted in streets and shopping centers or by mail, phone, email or other electronic collection method.

Customer surveys are very useful as a data collection tool when large amounts of data is required and there is no need for customer group interaction.

Surveys can however be costly and have to be very well structured in order to get the best from the analysis and results.

Other supporting tools and techniques like Focus Groups can be added to the mix of information sources to give a rounded view of customer requirements and allow in depth discussion or perception and buying propensities and satisfaction.

Join and learn the basics of taking customer surveys to help your business.

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