Voice of the Customer

Insight into changing customer needs is always required

The Voice of the Customer is the general name given to the insights gained into the needs and wants of customers. It is mostly used to represent the external customer's needs but in certain circumstances it can equally be used internally.

A variety of Tools and Techniques are available to secure an insight into what the customer needs and wants. Use these techniques to understand your customers and feed those needs into maintaining focus on valued performance and into delivering process improvement in a structured manner. 

Join and use these techniques for investigating and analysing what your customer needs are: